One of the major lines of business is the production of LG branded smart TVs that go on the Internet and support the installation of additional applications. This segment of interest and other manufacturers, but in each case, they use their own operating systems. To create a single standard with LG Philips has announced the establishment of Project Smart TV Alliance.

The aim of the new organization is to develop a “non-proprietary ecosystem” that will allow software makers to offer platform-independent applications, they can be run on any smart TV. For consistency, the authors of the draft Smart TV Alliance decided to use the generally accepted standard for HTML5, which must be adapted to the features of the Smart TV.
 
Prior to the formal emergence of Smart TV Alliance was also information that a member of the new organization will be the company Sharp, however, in the official press release from LG is the brand name is not explicitly mentioned, although it refers to “other Japanese manufacturers.” Tool Kit SDK 2.0 will be released later this year, will come later, and smart TVs with support for the new standard. And until the moment to participate in the project Smart TV Alliance is open to all the other manufacturers.