Nokia loses smartphone battle ten years ago


In the late nineties, Nokia reliably predicted the future of the mobile industry. After spending millions on research and development, the company has then demonstrated several prototypes with touch screens, which are very resemblance to the present iPhone and smartphones Android. How is it managed so poorly to lose its position in the market?

The first prototype of a smartphone with a full color touch-screen Nokia has demonstrated more than seven years before the announcement of iPhone, funny, but located below the display is the only button on the front panel. Familiar, right? Around the same time, the company reported yet another device of the future, namely a tablet computer that supports wireless connectivity and a full touch control. But as it turned out, to create a prototype and produce the finished product – this is not the same thing. In addition to competent engineers, peeping in the next ten years in the world of high technology for the success must also competent management company.
 
Nokia really has developed prototypes of devices that could revolutionize the world of mobile electronics, the company simply did not bother to make them available on the market. Incompetent management of the company simply switched the focus from the futuristic gadgets on simple mobile phones, allowing the accomplishment of the revolution of Apple, which at that time did not exist in this segment. As a result, the light came the iPhone, and “apple” has acquired the technical initiative.
 
The result of these sad events we’ve been watching today. The closure of projects at once on two mobile operating systems and a giant bag of patents worth about $ 6 billion, about as many now, and the company estimated. All these mistakes have cost Nokia ranks the world’s largest manufacturer of mobile devices. And with a line of smartphones Lumia she just entered the market as an ordinary player, but not a leader. I would like to believe that all is not lost, and here the company will be successful, to draw conclusions too early, Nokia is working in the new regime a little over six months.

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