In May 2012, the designer Antonio De Rosa put his firm ADR Studio introduces the concept of a send instant camera with Instagram connectivity and Polaroid-branded. Now is the most highly regarded design reality.

The “Social Matic” thanks to a licensing agreement between Social Matic LLC and C & A Licensing LLC, a licensee of Polaroid, come in about a year in stores The original concept was of a 4.3-inch touchscreen, 16 GB of internal memory, Wi-Fi and Bluetooth, the speech, but this does not have to stay that way, because as it says on the website of Social Matic is rumgetüftelt Design and specifications yet. If all goes as planned, the camera will be together with various accessories to have in the first quarter of 2014.