There are successful beyond imagination of some. The PS4 for Sony, one of them. It is beyond our expectations. We are so happy. But as for me, I’m a little nervous because do not completely understand what’s going on.

The gentleman who is surprised above is Shuhei Yoshida, president of Sony Computer Entertainment. In an interview with Eurogamer, it seemed difficult to achieve the strong excitement around its console.

Yet the numbers are there. During Gamescom, Sony announced that 10 million consoles were sold in nine months, since the release of the console.

From the moment we saw the very good sales figures, our instincts dictated us to worry about future sales, you know? Are we not running out of stock hardcore gamers? If we sell this amount now, there will be perhaps more consumers to sell to the console. This is a terrifying thought! Thus, we seek to understand who these new consumers who are not necessarily hardcore gamers. We want to identify those who buy a PS4 and why they do it to start building a little more optimistic future. We would rather do that than say, “Wow! We sold a console for all hardcore gamers as possible! ”

Ladies and gentlemen, I give you the humblest possible answer to such brilliant results. Very Japanese and very choupi.