The ranking system on Play Store is both more complex and comprehensive than the App Store. It could be described as more comprehensive since it takes into account the behavior of the user when it downloads the application, including through the removal rate. The system is done to remove applications “Kleenex” (installed and uninstalled on) and thus focus on quality. Developers try to flood the Play Store with applications questionable content may therefore see them stagnate in the abyss of Play Store.

Treat your title. More on the App Store, various studies show that the Play Store tends to favor applications where the keywords appear in the title. According to the same study, an application with a specific keyword in the title rises from 80 to 100 places in the rankings.

Unlike the App Store, the description has a significant importance. As for SEO web classic, do not hesitate to optimize the content of your text to integrate repeatedly the target keywords.

Comments have also an important role to play. More specifically, the number of notes is taken into account, as well as their value. Obviously, the higher the scores are positive and your application will climb in the rankings.

As for the App Store, the volume of downloads is also a key factor, both in absolute terms (the number of downloads since the publication of the application) or evolution (last 30 days).

Finally, as stated in the introduction, the use plays an important role with the download rate, ie the ratio between the number of downloads and the number of uninstalls.

In the end, the two blinds have a relatively similar algorithm, but have features that every good marketer should know mobile!